Three Stripes, Two Cities

In celebration of the UEFA Women’s EURO 2025, we created a cultural activation bringing together football, art, and community engagement. In Basel, the Three Stripe Social Club took over the historic Unternehmen Mitte, transforming it into a vibrant, open-access hub dedicated to women’s football and creative expression. Running in parallel, the Zurich edition was located in the Europaallee district, forming a connected “twin space”.

The spaces featured daily live match screenings, concerts, and DJ sets alongside interactive workshops such as custom jersey design, tattoo sessions by the Saint Noir collective, and nail and tooth gem artistry curated by The Clean Candy Club. Local artists like Naomie Lareine, Bombay Mami, and Priya Ragu performed, reinforcing the event’s fusion of sport and culture.

Led the vision and direction for the event spatial experience, overseeing the entire brand environment, coordinating the creation of content and the delivery across all touchpoints.