Wear Mask. Save Live.

Highjacking 34 landmarks across 10 cities all over the UK, we projected Borat naked but for his iconic 'mankind' - only he was switching his regular one for a face mask. From Edinburgh Castle to the Angel of the North, the Tower of London to Anfield Stadium, it's hard to find a landmark in the UK that hasn't been plastered with a semi-naked Borat. This guerrilla projection was part of an extensive campaign to promote the release of the sequel to 2006's smash hit.

Being naughty is fun. For this project, I scouted locations all over the country, evaluated viability and simultaneously coordinated 10 teams remotely to ensure the most successful results.