Inside Tour

Everyone thinks they know the Burj. An experience to discover a true icon and the original home of luxury.

CLIENT: Jumeirah
PRODUCER: Pixel Artworks

Behind the scenes

Burj Al Arab is one of Dubai's most famous landmarks. The Inside Tour was introduced in the fall of 2021 as a unique opportunity to visit the iconic 7-star hotel, giving visitors a glimpse into an exclusive world. The tour includes a visit to the emblematic hotel atrium as well as the opulent Royal Suite. Guests can also relive history in a specially crafted Experience Area with several digital interactions.

For this project, I took care of the art direction and user experience of the content for two of the interactive installations. "Iconic Moments" highlights some of the most memorable stunts that have taken place at the hotel's helipad, like Roger Federer and Andre Agassi playing a game of tennis or Former F1 driver David Coulthard performing stunts.

"Ultimate Deliverability" is a gamified display where visitors have the chance to discover what it takes to fulfil the hotel's ethos of ultimate deliverability: the logistics, number of people involved and distances travelled required to realise guests requests.

"When you start playing, all you can see is the ball." Andre Agassi