Press for more game

In the heart of Leeds, a mysterious device with the EE MORE button appeared. A passerby pressed it, triggering a 'gaming surge' that merged realities. Gaming characters materialised, an EE Game Chest emerged and a banner announced the "EE Game Store."

Streamed on Twitch, Leeds transformed into a video game. Our 4 Influencers from the Yogcast collective became avatars, aiding our NPC Nina Power-Cook to fix the Mapotron. After repairing it, the avatars, aided by the gaming community, explored four gaming worlds to collect batteries. These powered the Mapotron, unlocking 13 EE Game Chests hidden across the UK, plus 3 digital ones, creating a unique blend of virtual-meets-physical game experience.

From manifesting the initial idea to ensuring cohesive narrative throughout, this was a joyful and ambitious adventure to be part of that wouldn't had been possible without all the people involved.