Off to join the circus

A theatrical spectacular live event and 30 minute TV show episode that hilariously dramatised the typical household chaos of school holidays while showing how EE Home’s products help turn havoc into harmony.

A narrative circus experience is not something the live entertainment industry or the circus industry sees very often. A circus experience telling a brand narrative is not something that any industry sees very often. As such, critical to the success of the project was a collaboration of experts in immersive live entertainment via Studio Secret Cinema, circus via Revel Pucks Circus, and brand experience via Havas Play.

4 sold-out performances in London’s West End, rave reviews, national media coverage and 75m impressions across the entire campaign. Across the whole process, I supported this project to ensure the creative vision translated seamlessly from concept to live delivery, maintaining consistency of tone, worldbuilding detail, and audience engagement.