Serve and volley

Set against the backdrop of one of the world’s most iconic grass-court venues, the HSBC Championships 2025 marked the official opening of the grass court tennis season. For the first time in over fifty years, the iconic venue hosted both a WTA 500 women’s tournament and an ATP 500 men’s tournament.

The tournament’s refreshed partnership with HSBC as title sponsor introduced a new identity for the long-established event, blending heritage and innovation through upgraded fan experiences, immersive hospitality and VIP areas.

As part of the event’s evolution, I played a central role in shaping the spatial identity and all touchpoints of HSBC’s on-site experiences at The Queen’s Club.