A new perspective

IQOS is a Heated Tobacco technology designed by Philip Morris International to offer adult smokers an alternative to smoking. Thanks to sophisticated electronics, this device heats specially designed heated tobacco units up to 350°C, without combustion, fire, ash, or smoke. UNIT9 was commissioned to produce a series of educational films to show the key features and benefits of this new way of smoking by using several optical illusions.

I supported the research and design of the physical objects and graphics for the optical illusions used in these films. A challenging project led by Creative Director Sean Pruen.