KX LONDON
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EVENT

samsung

Space Selfie

Kicking off the SpaceSelfie campaign, Cara Delevingne and Samsung unveiled the World's First Selfie sent into Space at brand new KX experience space in London.

AGENCY: BBH
PRODUCER: UNIT9

Your face in space

The event was hosted by Radio 1 DJ Clara Amfo who introduced Cara Delevingne as she revealed her playful first SpaceSelfie. The occasion was commemorated with an epic group selfie featuring A-list attendees, taken by Cara herself on her Galaxy S10, going one step further from the most famous selfie taken in 2014 on a Samsung Galaxy Note3 at the Oscars by Ellen DeGeneres.

Guests had the opportunity to take their selfies on three bespoke selfie stations: floating in space under zero gravity, travelling at light speed in a warp tunnel or with their star sign shining in the sky. This selfie was later displayed on a Galaxy S10 5G having the planet earth as backdrop and then sent back down for its owner to share on social media. The space-themed night was spiced up with cosmic tunes from DJ Beat a Maxx and matched with celestial food and cocktails like 'Meteor buns' or 'Cosmic Sunrises' from Kitchen Theory.

This mission was led by Creative Director Kate Lynham, which I was entrusted to pilot the last few weeks.

"Once we accept our limits, we go beyond them" Albert Einstein